"Since its inception, hip-hop has evolved into a multi-trillion-dollar industry, shaping music, fashion, and social movements across the globe. More than just a genre, it is a cultural powerhouse that has influenced politics, identity, and storytelling on an unprecedented scale. National Geographic hails hip-hop as ""the world's favourite youth culture,"" noting that ""just about every country on the planet seems to have developed its own local rap scene."" Hip-hop isn’t just a global phenomenon—it’s a mission field.